I am a marketing consultant, passionate about giving voice and volume to big ideas for entrepreneurs and their companies. My 10 years’ experience building global startup brands and tenacity in delivering results-focused campaigns allows me to help my clients prosper.
How did all begin? With a goal to travel the world and gain international work experience, I took advantage of my dual citizenship and moved from my home in Australia to the United Kingdom in 2007.
Over the next 10 years, I worked in marketing management positions for tech startups in IT services, identity and fintech and had my passport stamped in 24 countries.
During these years I learned a lot about my strengths. I’m a born organiser with a flair for messaging and I thrive in the role of sidekick. I don’t want to be in the limelight but I love helping others get there.
I’ve lived through most of the ups and downs startups face and repeatedly learned the importance of solving problems for customers and delivering real value. I know how to maximise impact using lean budgets and limited resources and truly believe that a company’s best asset is its people.
Today I use my skills and experience to help founders and their companies’ grow through a set of services guaranteed to get results. I am based in Athens, Greece and work remotely but love traveling to meet my clients.
I value authenticity, integrity and drive in my professional relationships and always strive to do the best for my clients and their customers.
#1 Exceeding monthly lead targets through digital marketing strategy combining organic and paid search, email marketing, webinars and case studies.
#2 Preparing award-winning submissions for ScotlandIS Digital Technology awards, Gartner Group’s IT Channel Vision Awards and 5/5 Tech Stars from CRN Reviews.
#3 Positioning company founders and CEOs as industry thought leaders through a media strategy combining PR, social, blogging and event speaking.
#4 Developing an event management process to optimise lead generation and brand exposure through high profile industry events; Money2020, WebSummit, Finnovate and LendIt.
#5 Securing a place on TRC Media’s Special Edition program for women in tech which included 6 months professional development and a visit to San Francisco to meet the teams at Pixar, Facebook, Google, Airbnb, Slack and Kiva.
#6 Managing a consumer education video campaign that went viral, reaching 50,000 views in the first week. The video was covered by Mashable and YouTube and has over 90,000 views today. Watch it here.