How an Impact Crowdfunding Platform helped their founders raise investment in 60 days by supporting their marketing and PR efforts.


How a FinTech got new leads, moved into new markets and was ready to shift to marketing online when the pandemic struck.

The challenge The focus of this 22 year old financial technology company’s marketing effort was on sponsoring, speaking and attending industry events. Their Marketing & PR agency (which I joined) was responsible for media relations, case study development and entering industry awards. The company was looking to expand into new markets and regions, as well … Read More How a FinTech got new leads, moved into new markets and was ready to shift to marketing online when the pandemic struck.

How an Impact Crowdfunding Platform helped their founders raise investment in 60 days by supporting their marketing and PR efforts.

The challenge The crowdfunding platform, specifically for impact businesses, had been live for a few months when I got involved. As founders prepared to launch their crowdfunding campaign on the platform it became apparent they needed marketing and PR advice and support to give them the best chance of success in raising investment for their … Read More How an Impact Crowdfunding Platform helped their founders raise investment in 60 days by supporting their marketing and PR efforts.

About Cassie – Marketing Consultant for impact-driven technology companies

Which came first, the tech or the impact? Classic chicken and egg question. Growing up in Australia, we kept hens in our backyard, grew fruit and veg and composted waste. Back in the noughties, I interned for the water board, dispensing reusable water bottles to school kids. I’ve made a strong personal commitment to educating … Read More About Cassie – Marketing Consultant for impact-driven technology companies