When it comes to B2B marketing, many companies I come across are focused on the bottom of the sales funnel, prioritising sales activation messages such as “register for a product tour webinar”, “download our datasheet”, or “request a demo,” in their marketing campaigns. This often leads to unrealistic expectations about the number of Marketing Qualified Leads (MQL) that should be achieved, not only on … Read More Is your B2B Marketing Strategy “On Brand”?
2022 is going to be a big, bright, and bold year for me. I will work with impact-led companies that are helping to make a positive change in the world. Alongside this quest, I am upskilling with a digital marketing qualification in order to do my best work ever. With my purpose-driven mission for work stronger and clearer than it’s ever been, it only … Read More My 3 Green Resolutions for 2022
After university, I said I’d never go back to school. A few years later, I was surrounded by people eager to get a Masters in Business Administration (MBA). All I wanted was on-the-job experience and to ceilidh dance in my spare time, having arrived in Scotland from Australia. I got that experience (as well as a bunch of great friends and lots of ceilidh … Read More Never say never… why I’m going back to marketing school
Which came first, the tech or the impact? Classic chicken and egg question. Growing up in Australia, we kept hens in our backyard, grew fruit and veg and composted waste. Back in the noughties, I interned for the water board, dispensing reusable water bottles to school kids. I’ve made a strong personal commitment to educating myself about sustainability. I started this 30 years ago, … Read More About Cassie – Marketing Consultant for impact-driven technology companies