After university, I said I’d never go back to school. A few years later, I was surrounded by people eager to get a Masters in Business Administration (MBA). All I wanted was on-the-job experience and to ceilidh dance in my spare time, having arrived in Scotland from Australia. I got that experience (as well as a bunch of great friends and lots of ceilidh … Read More Never say never… why I’m going back to marketing school
The challenge The focus of this 22 year old financial technology company’s marketing effort was on sponsoring, speaking and attending industry events. Their Marketing & PR agency (which I joined) was responsible for media relations, case study development and entering industry awards. The company was looking to expand into new markets and regions, as well as increase market share for their core software product. … Read More How a FinTech got new leads, moved into new markets and was ready to shift to marketing online when the pandemic struck.
The challenge The crowdfunding platform, specifically for impact businesses, had been live for a few months when I got involved. As founders prepared to launch their crowdfunding campaign on the platform it became apparent they needed marketing and PR advice and support to give them the best chance of success in raising investment for their businesses in the 60 day campaign period. The solution … Read More How an Impact Crowdfunding Platform helped their founders raise investment in 60 days by supporting their marketing and PR efforts.
Cassie Anderson Marketing Consultant 