Tag: digital marketing

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Is your B2B Marketing Strategy “On Brand”?

When it comes to B2B marketing, many companies I come across are focused on the bottom of the sales funnel, prioritising sales activation messages such as “register for a product tour webinar”, “download our datasheet”, or “request a demo,” in their marketing campaigns. This often leads to unrealistic expectations about the number of Marketing Qualified Leads (MQL) that should be achieved, not only on … Read More Is your B2B Marketing Strategy “On Brand”?

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Never say never… why I’m going back to marketing school

After university, I said I’d never go back to school. A few years later, I was surrounded by people eager to get a Masters in Business Administration (MBA). All I wanted was on-the-job experience and to ceilidh dance in my spare time, having arrived in Scotland from Australia. I got that experience (as well as a bunch of great friends and lots of ceilidh … Read More Never say never… why I’m going back to marketing school